We currently monitor the number of visitors to our website. The information shown gives the numbers of visitors to our site; the number of unique visitors (a visitor is counted as a unique visitor on the first occasion they visit our site and is most often identified by their internet provider web address); and the number of page impressions (the number of files viewed by the visitor).

 

Site visitors for 2006/7
Month	Visitors	Unique Visitors	Page Impressions
April	61045	24879	339282
May	66196	26886	369064
June	63067	25079	342107
July	67,598	28,707	378,163
August	*56,561	*27,573	*336,658
September	57,773	28,520	337,051
October	60,666	29,835	353,775
November	58,774	29,088	335,347
December	46,674	23,668	261,668
January	68,560	34,675	395,727
February	62,267	31,178	356,881
March	66,919	34,264	390,082
Totals	736,100	344,352	4,195,805

* Please note that during this year we have changed the way that we collect visitor information, resulting in a different count of visitors, etc.

Site visitors for 2007/8
Month	Visitors	Unique visitors	Page impressions
April	65,919	34,491	386,838
May	74,063	39,407	444,968
June	68,539	36,340	403,745
July	75,501	41,789	421,435
August	69,887	36,627	411,662
September	64,420	33,082	364,127
October	72,494	36,265	413,264
November	66,657	33,962	445,772
December	53,851	27,964	307,535
January	78,719	41,579	465,936
February	71,712	37,056	463,613
March	77,922	42,171	458,047

Website visitor performance

While we are only required to set targets against the number of unique users and page impressions, we also want to see an increase in the number of visits our users make to our website since this demonstrates that they are finding our website helpful in many different situations. In 2007/8 our target was a 5% increase.

Date Updated: 08/10/08